SS26 / DROP 01 — NOW SHIPPING· Made in LA · Printed on order

Apparel for the
post-disruption
era.

We make clothing for the people who built the software. The merch is the product. The product is the merch. Pre-revenue, post-irony, indefinitely.

16
Garments shipping
$0
Capital raised
5–8
Days to print & ship
Months of runway
VALUATION Pre-money
BURN $0
RUNWAY Indefinite
ARR TBD
HEADCOUNT 1.5
MOAT Aesthetic
LTV/CAC Asked
NPS 97
TOUCH GRASS PRE-REVENUE SERIES A SURVIVOR VIBES CODER OUT OF OFFICE DISRUPT PIVOT BURN RATE DO THINGS THAT DON'T SCALE POST-EXIT QUIET QUITTER NOTIFICATIONS OFF
Memo · Internal · Q2 2026

The hoodie is the most under-leveraged surface area in technology. Every founder is a brand. Every brand is a uniform. We are simply shipping the uniform.

— Reboot Society, founding memo
Read the full manifesto
Testimonial · 03 of 04

"I wore the Series A Survivor to my own term sheet meeting. We closed at a higher valuation. Correlation is not causation, but."

Anonymous Founder · Series A · NYC
As featured in
TECHCRUNCHTHE NEW YORK TIMESHYPEBEASTBUSINESS OF FASHIONGQTHE INFORMATION
*Press coverage above is satirical. We have not actually been featured anywhere yet. The hoodies are real.